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levy michael (curatore); grewal dhruv (curatore) - proceedings of the 1993 academy of marketing science (ams) annual conference

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Springer

Pubblicazione: 10/2016
Edizione: Softcover reprint of the original 1st ed. 2015





Trama

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.





Sommario

Consumer Behavior.- Business-to-Business Marketing.- International Marketing.- Retailing.- Personal Selling and Sales Management.- Research Methodology.- Services Marketing.- Promotion Management.- Product and Price Management.- Marketing Education.- Strategic Planning.- Marketing and Law.- Logistics and Marketing Science.- Marketing Information Systems.- European Contributions to Marketing Thought.










Altre Informazioni

ISBN:

9783319366951

Condizione: Nuovo
Collana: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Dimensioni: 279 x 210 mm Ø 17204 gr
Formato: Brossura
Illustration Notes:XXXVI, 681 p.
Pagine Arabe: 681
Pagine Romane: xxxvi


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