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miles young - ogilvy on advertising in the digital age

OGILVY ON ADVERTISING IN THE DIGITAL AGE




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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

CARLTON

Pubblicazione: 10/2017





Note Editore

DAVID OGILVY is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Adversiting gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. The acceleration of the digital age has created many new challenges and opportunities for advertising agencies and their clients. Miles Young draws on a long successful career at Ogilvy & Mather to write an indispensable handbook that cuts through the "noise" of digital and outlines some essential hard-won truths. Supported by the latest research and case studies of the best digital campaigns, the book provides sound practical advice for anyone who wants pursue a career in advertising, as well as those already working in the industry.










Altre Informazioni

ISBN:

9781847960870

Condizione: Nuovo
Dimensioni: 254 x 30 x 192 mm
Pagine Arabe: 288


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