New Product Development - Kmetovicz Ronald Eugene | Libro John Wiley & Sons 07/1992 - HOEPLI.it


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kmetovicz ronald eugene - new product development

New Product Development Design and Analysis




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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 07/1992





Trama

In most organizations, new product development is a kind of mysterious "art" practiced by a select few individuals possessing key skills. This groundbreaking book introduces a revolutionary approach to new product development that transforms that nebulous art into a rigorous science. Inspired by the author's extensive R&D experience at Goodyear Aerospace and Hewlett-Packard, it details a dynamic organizational model, guaranteed to radically enhance the efficiency and creativity of the product development process. Fundamental to the author's model is its cross-functional approach, in which responsibility is distributed among teams (the product development definition team, development planning team, the execution team, etc.) comprising engineers and managers from throughout the organization. This systematic new approach is based on systems theory that works both vertically--through an organization's management structure and horizontally--across new product development functions. An integrated approach such as this affords heightened focus on the product development task at hand, greater economy of effort, and allows managers and design engineers to more readily meet complex design and analysis objectives, negotiate management considerations, and budget, while integrating the latest research developments. After an in-depth examination of the variables affecting new product development, New Product Development traces the development process from the initial concept through planning and execution and finally, to introduction into the marketplace. All methods presented are based on actual product development from Goodyear Aerospace and Hewlett-Packard. Throughout, difficult organizationalconcepts are supported by well-rendered visual aids that help readers to more readily comprehend them. And a number of handy checklists and reference material are supplied that help in the implementation of the methods outlined. Offering a dynamic new approach to new product d







Altre Informazioni

ISBN:

9780471555360

Condizione: Nuovo
Collana: New Dimensions In Engineering Series
Dimensioni: 231 x 28.48 x 166 mm Ø 658 gr
Formato: Copertina rigida
Pagine Arabe: 352






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