Museum Management And Marketing - Sandell Richard (Curatore); Janes Robert R. (Curatore) | Libro Routledge 03/2007 - HOEPLI.it


home libri books ebook dvd e film top ten sconti 0 Carrello


Torna Indietro

sandell richard (curatore); janes robert r. (curatore) - museum management and marketing

Museum Management and Marketing

;




Disponibilità: Normalmente disponibile in 10 giorni


PREZZO
136,98 €
NICEPRICE
130,13 €
SCONTO
5%



Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.


Pagabile anche con App18 Bonus Cultura e Carta Docenti


Facebook Twitter Aggiungi commento


Spese Gratis

Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Routledge

Pubblicazione: 03/2007
Edizione: 1° edizione





Sommario

1. Museums and Change 2. Museum Management 3. Marketing the Museum




Trama

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.




Autore

Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002). Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).







Altre Informazioni

ISBN:

9780415396288

Condizione: Nuovo
Collana: Leicester Readers in Museum Studies
Dimensioni: 9.75 x 6.75 in Ø 2.10 lb
Formato: Copertina rigida
Illustration Notes:24 tables
Pagine Arabe: 430
Pagine Romane: xviii






Utilizziamo i cookie di profilazione, anche di terze parti, per migliorare la navigazione, per fornire servizi e proporti pubblicità in linea con le tue preferenze. Se vuoi saperne di più o negare il consenso a tutti o ad alcuni cookie clicca qui. Chiudendo questo banner o proseguendo nella navigazione acconsenti all’uso dei cookie.

X