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meggs philip b.; purvis alston w. - meggs' history of graphic design

Meggs' History of Graphic Design


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Lingua: Inglese
Pubblicazione: 05/2016
Edizione: 6th Edition

Note Editore

The bestselling graphic design reference updated for the digital age

Meggs' History of Graphic Design presents an all–inclusive, visually spectacular account of the people, events, and signal creations that have shaped the field of graphic design. This brilliantly imagined new Sixth Edition gives historical context to the latest trends and technologies overtaking the graphic design landscape, including developments in web, multimedia, and interactive design.

Packed with a wealth of material for inspiration and emulation, including more than 1,500 eye–catching images, this new edition unfolds as a who's–who of luminaries in the field from the early pioneers to the latest visionaries. See the evolution of graphic design from cave paintings, to the development of typography, to the emergence of American modernism, and beyond, as this visually engaging edition provides:

  • A complete and up–to–date examination of design movements in the Middle East, Africa, and Asia
  • A revealing look at the thinking and achievements that led to today's emerging design trends and technologies
  • Convenient timelines that frame the history of graphic design within the broader context of world events
  • The first step to mastering a profession is becoming intimately familiar with its past, and Meggs' History of Graphic Design, Sixth Edition puts it all there for you to enjoy.


    VI Preface

    VIII Preface to the First Edition

    IX Acknowledgments

    1 Part I The Prologue to Graphic Design
    The visual message from prehistory through the medieval era

    1 The Invention of Writing 5

    2 Alphabets 21

    3 The Asian Contribution 35

    4 Illuminated Manuscripts 49

    Part II A Graphic Renaissance
    The origins of European typography and design for printing 69

    5 Printing Comes to Europe 73

    6 The German Illustrated Book 85

    7 Renaissance Graphic Design 103

    8 An Epoch of Typographic Genius 129

    Part III The Bridge to the Twentieth Century
    The Industrial Revolution: The impact of industrial technology upon visual communications 147

    9 Graphic Design and the Industrial Revolution 151

    10 The Arts and Crafts Movement and Its Heritage 187

    11 Art Nouveau 209

    12 The Genesis of Twentieth–Century Design 245

    Part IV The Modernist Era
    Graphic design in the first half of the twentieth century 265

    13 The Influence of Modern Art 269

    14 Pictorial Modernism 291

    15 A New Language of Form 316

    16 The Bauhaus and the New Typography 345

    17 The Modern Movement in America 371

    Part V The Age of Information
    Graphic design in the global village 391

    18 The International Typographic Style 397

    19 The New York School 415

    20 Corporate Identity and Visual Systems 439

    21 The Conceptual Image 465

    22 Postmodern Design 491

    23 National Visions within a Global Dialogue 513

    24 The Digital Revolution and Beyond 571

    Epilogue 621

    Bibliography 623

    Image Credits 657

    Index 663


    6th edition. The bestselling graphic design reference has now been updated to highlight the latest key developments in web, multimedia and interactive design. It also includes expanded coverage of design in Asia and the Middle East, and there are extensive ancillary materials.


    The late Philip B. Meggs is an inductee into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement. A former contributing editor to Print magazine, he authored more than a dozen books and 150 articles and papers on design and typography.

    Alston W. Purvis is Professor of Visual Arts at the Boston University College of Fine Arts where he serves as Chair of the Department of Graphic Design. He is author and co–author of numerous books on graphic design history.

    Consigliati dai Librai


    Altre Informazioni

    ISBN: 9781118772058
    Dimensioni: 287 x 41.4 x 227 mm Ø 2366 gr
    Formato: Copertina rigida
    Illustration Notes:illustrations
    Pagine Arabe: 696

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