NENAD BRKIC Assistant Professor and Vice-Dean, Faculty of Economics, University of Sarejevo, Bosnia and Herzegovina MURIS CICIC Professor of Marketing and Dean, Faculty of Economics, University of Sarajevo, Bosnia and Herzegovina PATRIZIA DE LUCA Associate Professor of Marketing and Retail Management, University of Trieste, Italy ROLAND KAJCA Chief of the Human Resources Policies Office, Bank of Albania, Albania MAJA MAKOVEC BRENCIC Assistant Professor of International Marketing and International Business, University of Ljubljana, Slovenia SVETLA MARINOVA Senior Lecturer, The Birmingham Business School, University of Birmingham, UK ÐURÐANA OZRETIC-DOSEN Associate Professor of Marketing, Graduate School of Economics and Business, University of Zagreb, Croatia ICA ROJSEK Professor of Marketing, University of Ljubljana, Slovenia DONATA VIANELLI Associate Professor, Faculty of Economics, University of Trieste, Italy