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woydack johanna - linguistic ethnography of a multilingual call center
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Linguistic Ethnography of a Multilingual Call Center London Calling




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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 01/2019





Trama

This book presents an innovative institutional transpositional ethnography that examines the textual trajectory of “the life of a calling script” from production by corporate management and clients to recontextualization by middle management and finally to application by agents in phone interactions. Drawing on an extensive original research it provides a behind-the-scenes view of a multilingual call center in London and critiques the archetypal modern workplace practices including extensive use of monitoring and standardization and use of low-skilled precariat labor. In doing so, it offers fresh perspectives on contemporary debates about resistance, agency, and compliance in globalized workplaces. This study will provide a valuable resource to students and scholars of management studies, communication, sociolinguistics, and linguistic anthropology.




Sommario

Chapter 1: Introduction.- Chapter 2: Getting to know Callcentral: a first encounter.- Chapter 3: The first stage of the script’s career: production of “the master script”.- Chapter 4: The second stage in the script’s career: adaptation of the master script.- Chapter 5: The final stage of the script’s career: enactment and use of the master script.- Chapter 6: Standardization and agency intertwined.






Autore

Johanna Woydack is Assistant Professor at Vienna University of Economics and Business, Austria.












Altre Informazioni

ISBN:

9783030066390

Condizione: Nuovo
Collana: Communicating in Professions and Organizations
Dimensioni: 210 x 148 mm
Formato: Brossura
Illustration Notes:XV, 214 p. 38 illus.
Pagine Arabe: 214
Pagine Romane: xv


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