Interpretations Of Luxury - Turunen Linda Lisa Maria | Libro Palgrave Macmillan 10/2017 - HOEPLI.it


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turunen linda lisa maria - interpretations of luxury

Interpretations of Luxury Exploring the Consumer Perspective




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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 10/2017
Edizione: 1st ed. 2018





Trama

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.





Sommario

Part I. Fundamentals of Luxury- 1. Introduction.- 2. Concept of Luxury through the Lens of History.- 3. Evolution of Global Luxury Brands.- 4. Luxury Consumption and Consumption of Luxury Goods.- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness.- 6. Extended Product: Value in Use and Consumption.- 7. Perceived Authenticity.- 8. Perceived Uniqueness.- 9. Context Specificity of Luxuriousness.- 10. Conclusion: Reflections of Luxury.




Autore

Linda Lisa Maria Turunen is a postdoctoral researcher in the Faculty of Business Studies at the University of Vaasa, Finland. She has consultancy experience and a strong passion for exploration and research in the fields of luxury brands and perceived luxuriousness, secondhand luxury markets and upcycling. Linda has actively participated in numerous academic discussions at conferences and through various published articles.








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Altre Informazioni

ISBN:

9783319608693

Condizione: Nuovo
Collana: Palgrave Advances in Luxury
Dimensioni: 210 x 148 mm Ø 3745 gr
Formato: Copertina rigida
Illustration Notes:4 Illustrations, black and white
Pagine Arabe: 191
Pagine Romane: xiii






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