International Perspectives of Festivals and Events Paradigms of Analysis

International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field, to form a unified volume which informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Part one: Destination, image and development 1. Using major events to promote peripheral urban areas: Deptford and the 2007 Tour de France.2. Weymouth’s once in a lifetime opportunity 3. Tourism and the Hans Christian Andersen bicentenary event in Denmark4. Establishing Singapore as the events and entertainment capital of Asia: Strategic brand diversification5. The South Korean Hotel Sector’s perspectives on the ‘pre’ and ‘post-event’ impacts of the co-hosted 2002 Football World Cup. Part two: Community and Identity 6. Indigenous Australia and the Sydney 2000 Olympic Games: Mediated messages of respect and reconciliation 7. How festivals nurture resilience in regional communities 8. The Buon Ma Thuot coffee festival, Vietnam: Opportunity for Tourism? 9. Tasting Australia: A celebration of cultural identity or an international event? 10. Festivals and tourism in rural economies Part three: Audience and Participant Experience 11. Commemorative events: sacrifice, identity and dissonance 12. Running commentary: Participant experiences at international distance running events13. Elite sports tours: special events with special challenges14. The British pop music festival phenomenon Part four: Managing the Event 15. A model for analyzing the development of public events16. Human resources in the business events industry 17. Measuring the impact of micro-events on local communities: A role for web-based approaches18. Post-modern heritage, chivalry, park and ride: Le Tour comes to Canterbury19. Towards safer special events: A structured approach to counter the terrorism threat

Jane Ali-Knight, Alan Fyall, Martin Robertson, Adele Ladkin