Based on Steve Martin's proven sales program, Heavy Hitter Selling shows readers how to improve their sales success using nothing more than their voices and their senses. The result of Martin's twenty-year career, including thousands of sales calls, this book presents practical solutions and proven tactics for better selling. From the psychological and physical aspects of a sale to the real-life achievements of actual salespeople, Martin outlines valuable tips and techniques that ambitious sales teams in any industry need in order to connect with prospects and close the deal. Heavy Hitter Selling features unbeatable advice on selling based on the hard science of how people communicate and think, how we build rapport between each other, and how we use and interpret language. This is the perfect guide for any salesperson selling anything to anyone. It includes comprehensive, step-by-step guidance on the art of heavy-hitter selling and insightful expert advice on vital topics like: * The nature of human communication * Building customer rapport * Finding a great coach * Employing intuitive persuasion techniques * Keeping the sales manager happy * And much more
