Handbook of Media Management and Economics

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Dedication Page List of Contributors Editorial Review Board Table of Contents Foreword Paulo Faustino Preface PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW 1 Media Management and Economics Research: A Historical Review Alan B. Albarran 2 Evolving Research and Theories in Media Management Research Bozena Mierzejewska 3 Evolving Research and Theories in Media Economics Research Brendan M. Cunningham 4 Media Management and Economics Research in Europe Juan Pablo Artero & Alfonso Sánchez-Tabernero 5 Media Management and Economics Research in Asia Jaemin Jung & Youngju Kim 6 Media Management and Economics Research in Latin America Maria Elena Gutiérrez-Rentería PART II: FUNDAMENTAL ISSUES IN MME RESEARCH 7 Human Resource Management in the Media Joyce Costello & John Oliver 8 Strategic Management Nabyla Daidj 9 Financial Management Ronald J. Rizzuto, Michael O. Wirth & Tracy Xu 10 Advertising in Media Management and Economics Louisa Ha 11 Marketing and Branding Juliane A. Lischka, Gabriele Siegert & Isabelle Krebs 12 Media Policy Krishna Jayakar 13 Mergers and Acquisitions and their Performance Hans van Kranenburg & Gerritt Ziggers 14 Content/Program Distribution Douglas Ferguson PART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH 15 Media Innovation Richard Gershon 16 Media Entrepreneurship Min Hang 17 Social Media: State of the Art and Research Agenda Andreas Kaplan & Grzegorz Mazurek 18 Mobile Media Sangwon Lee 19 Multiplatform: A Distribution Perspective Xiaoqun Zhang & Alan B. Albarran 20 Multiplatform: A Consumption Perspective Sylvia M. Chan-Olmsted & Min Xiao 21 Media Globalization Xiaoqun Zhang 22 Changes in Journalism in the Digital Age: The Evolution of News Angela Powers & Jinyang Zhao PART IV: ANALYTICAL TOOLS IN MME RESEARCH 23 Methodological Approaches in Media Management and Economics Michel Dupagne 24 Audience Measurement and Analysis Su Jung Kim 25 The Transformation of Advertising Agencies in a Digital World Jürg Kaufmann Argueta & Francisco J. Pérez-Latre 26 Big Data and Media Management Philip M. Napoli & Axel Roepnack PART V: FUTURE DIRECTIONS IN MME RESEARCH 27 Media Management Research in the 21st Century Ulrike Rohn 28 Future directions for Media Economics Research Brendan M. Cunningham Afterword The Editors

Alan B. Albarran is a Professor of Media Arts at The University of North Texas in Denton, TX. Dr. Albarran has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is a former editor of both the Journal of Media Economics and the International Journal on Media Management. Bozena I. Mierzejewska is an Assistant Professor at the Gabelli School of Business at Fordham University in New York, USA. A native of Poland, Dr. Mierzejewska is the editor of The International Journal on Media Management and serves as an editorial board member at several academic journals. She has authored numerous papers and book chapters on topics related to media management and economics, publishing, and social media. Jaemin Jung is a Professor and Chair in the Graduate School of Information and Media Management at the Korea Advanced Institute of Science and Technology (KAIST) in Seoul, South Korea. A native of South Korea, Dr. Jung is a prolific scholar on topics related to media management and economics, telecommunications, and social media. He serves on several editorial boards for scholarly journals in the field.