Fundraising Principles for Faculty and Academic Leaders

 This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.

2. Historical Perspectives on Academic Fundraising

3. Language Matters

4. Tenets of Operational Effectiveness

5. Understanding Donor Motivation

6. Applying the Identification Model

7. Engaging Potential Donors

8. Narrow Your Universe

9.  The Annual Development Plan

10. Engaging Partners

11. Align Your Strategic Plan

12. Campaigns

13. Measuring Impact

14. Losing Oneself in a Great Cause

15. Don't Fear Fundraising