FUNDAMENTALS OF SUPPLY CHAIN MANAGEMENT TWELVE DRIVERS OF COMPETITIVE ADVANTAGE

Author of the bestselling text Supply Chain Management, the companion Fundamentals of Supply Chain Management has been developed for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, the author identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions - marketing, sales, logistics, information systems, finance, customer services, and management - in supply chain management are also addressed. Complete with cases and real-world examples from corporations around the world, the book’s exemplars will help students and practicing managers to more effectively understand, implement, and manage supply chains successfully.

Chapter One Supply Chain Management as a Source of Competitive Advantage
Chapter Two Coordinate the Traditional Business Functions Across the Company and Across the Supply Chain
Chapter Three Collaborate with Supply Chain Partners On Non-Core Competency Functions
Chapter Four Look for Supply Chain Synergies
Chapter Five Not All Customers are Created Equal
Chapter Six Identify and Manage the Supply Chain Flow Cycles
Chapter Seven Manage Demand (Not Just the Forecast)
Chapter Eight Substitute Information for Assets
Chapter Nine Systems are Templates to be Laid Over Processes
Chapter Ten Not All Products are Created Equal
Chapter Eleven Make Yourself Easy to Do Business With
Chapter Twelve Do Not Let Tactics Overshadow Strategies
Chapter Thirteen Align Your Supply Chain Strategies and Your Reward Strategies
Chapter Fourteen Putting It All Together