Flash Advertising - Fincanon Jason | Libro Focal Press 09/2010 - HOEPLI.it


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fincanon jason - flash advertising

Flash Advertising Flash Platform Development of Microsites, Advergames and Branded Applications




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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Focal Press

Pubblicazione: 09/2010
Edizione: 1° edizione





Note Editore

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using forms and data in ads without file bloat* File optimization techniques for swf files* 3rd party rich media technologies that transcend the 30k banner* Integrating video into sites and banners* Social media applications* Trafficking and tracking ads for impressions, interactions, clicks, and conversions* Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com




Sommario

Flash advertising overview; Designing campaigns; Preparing and building ads; Forms and data; File optimization; Third party rich media technologies; Trafficking and tracking your ads; Designing the site; Preparing and building microsites; Driving traffic to the site; What is AIR?; Designing the application; Data, files and user interaction; Connectivity; Classes




Autore

A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.







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Altre Informazioni

ISBN:

9780240813455

Condizione: Nuovo
Dimensioni: 9.75 x 7.5 in Ø 1.55 lb
Formato: Brossura
Illustration Notes:300 color images
Pagine Arabe: 270
Pagine Romane: xviii






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