Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer.
The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation.
The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role.
Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.
PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE.- 1. Fashion Retailing.- 2. Fashion, Business and Product.- 3. The activities of Buying and Merchandising.- 4. Organizing the Buying and Merchandising Function.- PART II: FASHION MERCHANDISING.- 5. Fashion Merchandising: The Prentice Day Case Study.- 6. Fashion Merchandising: Research and Analysis.- 7. Fashion Merchandising: Budgeting.- 8. Fashion Merchandising: Open to Buy.- 9. Fashion Merchandising: Range Planning.- 10. Fashion Merchandising: Sizing, Deliveries and Allocation.- PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT.- 11. Merchandising: A global perspective.- 12. e-Commerce and buying and merchandising.- 13. The merchandiser and the supply chain.- 14. Sustainability and product management.
James Clark is a Senior Lecturer and Course Leader at London College of Fashion, UAL specializing in buying, merchandising and supply chain. As a PhD researcher James researches the effects of innovative technology on retail business model design.
Prior to joining UAL, James held positions with Debenhams, Coats Viyella and House of Fraser. This experience blended with his academic research interests has enabled James to publish Fashion Merchandising: Principles and Practice.
James is a member of research hubs within LCF and SIGs within the academic sector both within the UK and internationally. He is a Fellow of the HEA, holds a Chartered Manager award with the CMI and sits on the Chartered Association of Business Schools Executive Education Committee.
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