Fashion Management - Varley Rosemary; Roncha Ana; Radclyffe-Thomas Natascha; Gee Liz | Libro Red Globe Press 11/2018 - HOEPLI.it


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varley rosemary; roncha ana; radclyffe-thomas natascha; gee liz - fashion management

Fashion Management A Strategic Approach

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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 11/2018
Edizione: 1st ed. 2019





Trama

The first strategic management text catering specifically for students hoping to work in the fashion industry.





Sommario

1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.





Autore

Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.

Ana Roncha leads the MA Strategic Fashion Marketing course at London College of Fashion, having previously been a post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management.

Natascha Radclyffe-Thomas is Reader in Marketing and Sustainable Business at the British School of Fashion, and has extensive international experience having taught fashion, both studio-based and theoretical, in the UK, Asia and the US

Liz Gee is Associate Dean of the London College of Fashion Business School, and she is a fellow of the Institute of Chartered Accountants.








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Altre Informazioni

ISBN:

9781137508188

Condizione: Nuovo
Dimensioni: 260 x 193 mm Ø 921 gr
Formato: Brossura
Illustration Notes:103 Illustrations, black and white
Pagine Arabe: 325
Pagine Romane: xxxi






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