Expectations And The Food Industry - Hutchings John B. | Libro Springer 04/2003 - HOEPLI.it


home libri books ebook dvd e film top ten sconti 0 Carrello


Torna Indietro

hutchings john b. - expectations and the food industry

Expectations and the Food Industry The Impact of Color and Appearance




Disponibilità: Normalmente disponibile in 15 giorni


PREZZO
124,98 €
NICEPRICE
118,73 €
SCONTO
5%



Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.


Pagabile anche con App18 Bonus Cultura e Carta Docenti


Facebook Twitter Aggiungi commento


Spese Gratis

Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Springer

Pubblicazione: 04/2003
Edizione: 2002





Sommario

Preface. 1. Color, appearance and expectations. 2. Perception of color and appearance. 3. Lighting and illumination. 4. Appearance and expectations of the stranger. 5. Color, appearance and expectations in advertising and packaging. 6. Color, appearance and expectations from building façades. 7. Color, appearance and expectations in the store. 8. Appearance and expectations in the food and drink consumption environment. 9. Color, appearance and expectations of food.




Trama

We purchase an object or enter a scene not for their own sake but for the expectations we have of them. When we purchase an orange we do so in the expectation that it will quench our thirst or that it will taste good, or that it will make us healthy. On the other hand, our orange is so perfect looking (because it has been dosed with insecticide and herbicide) and shiny (because it has been coated with wax) that if we do not wash it thoroughly before eating we will eat it in the expectation that it will poison us. The activity of the moment is pursued not only for duty or immediate pleasure, but also with the dread, excitement, or merely boredom of that which we have a plate of food in front of us, we are lies ahead. This applies whether entering a room, shopping, at work or play, or merely doing the washing up. We are continually experiencing expectations, most of them subconsciously. However, all lead to motivation and state of mind. Joy or disappointment results from the fulfilment or otherwise of prior expectations. In other words, the stimulus provided by the total appearance of an object or scene engenders expectations of the outcome of our involvement with the object or event.







Altre Informazioni

ISBN:

9780306472916

Condizione: Nuovo
Dimensioni: 235 x 155 mm Ø 508 gr
Formato: Copertina rigida
Pagine Arabe: 180
Pagine Romane: xii






Utilizziamo i cookie di profilazione, anche di terze parti, per migliorare la navigazione, per fornire servizi e proporti pubblicità in linea con le tue preferenze. Se vuoi saperne di più o negare il consenso a tutti o ad alcuni cookie clicca qui. Chiudendo questo banner o proseguendo nella navigazione acconsenti all’uso dei cookie.

X