Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.
"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public".Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.
"All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou,Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
Part 1: Principles of Environmental Communication 1. Understanding the world around us 2. Communicating about the environment 3. Developing your environmental literacy 4. Investigating environmental issues Part 2: Communication planning 5. Planning environmental communication 6. Analyzing your audience 7. Evaluating your messages’ effects 8. Characterizing the mass media 9. Highlighting useful media Part 3: Skills Building and Practical Applications 10. Grouping together well 11. Differing ways of thinking and doing 12. Communicating across cultures 13.Speaking to an audience 14.Communicating without words 15. Using visual aids 16. Dealing with the news media 17. Managing conflict 18. Communicating about risk 19. Learning from marketing and public relations 20. Walking the Talk of Green Business and Sustainability
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