Chapter 1 – IntroductionChapter 2 - Business Environment
Chapter 3 – Historical Perspective on Doing Business in Chile and Peru
Chapter 4 – Cultural Issues Affecting Business Activity in Chile and Peru
Chapter 5 – The Political Climate
Chapter 6 – The Economic Climate
Chapter 7 – Establishing Business in Chile and Peru
Chapter 8 – The Marketing Process
Chapter 9 - Speculations on Future Trends and Conclusions
Blazing the way towards freer commerce with more dynamic economies, Chile and Peru are paving the way for the Latin American penetration of the Asian markets, and the welcoming of important imported goods from the East.
With its unique mix of theory, historical discussion, case studies, and contemporary analysis and prospection, this book offers a comprehensive look at the business environment in Chile and Peru. It examines how data analytics will affect the management of businesses in these two countries and how they can close the innovation gap. It also investigates the effects of past and recent corruption scandals on economic development.
The book provides a solid grounding on the historical, economic, social, and political impacts of trade and business in this region and identifies the key drivers of Latin American economic growth and development. Further, the authors look forward to the rising trends that outline the future of business and commerce between these two prospering economies, the rest of Latin America, and the world.
This book is aimed at scholars and researchers who seek to learn more about the changing focus and interests of Latin America, the shift away from the Atlantic economies towards the Pacific powerhouses, and the implications and opportunities this poses for American business interests.
John E. Spillan is Professor of Management in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the co-author of Doing Business in Latin America, Doing Business in Ghana, Navigating Commerce in Latin America Options and Obstacles, Crisis Management in the New Strategy Landscape and Business Opportunities in the Pacific Alliance: The Economic Rise of Chile, Peru, Colombia and Mexico
Mohammad Nakibur Rahman is Assistant Professor of Finance in the School of Business at the University of North Carolina at Pembroke, USA. His research interests center on international finance and investment with specific interest in emerging markets.
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