home libri books Fumetti ebook dvd top ten sconti 0 Carrello


Torna Indietro

cabigiosu anna - digitalization in the luxury fashion industry

Digitalization in the Luxury Fashion Industry Strategic Branding for Millennial Consumers




Disponibilità: Normalmente disponibile in 15 giorni


PREZZO
129,98 €
NICEPRICE
123,48 €
SCONTO
5%



Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.


Pagabile anche con Carta della cultura giovani e del merito, 18App Bonus Cultura e Carta del Docente


Facebook Twitter Aggiungi commento


Spese Gratis

Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 07/2021
Edizione: 1st ed. 2020





Trama

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.





Sommario






Autore

Anna Cabigiosu is Associate Professor of Strategy and Innovation Management in the Department of Management at Ca' Foscari University of Venice, Italy, where she is also the Scientific Director of the Innovation, Organization and Strategy (IOS) research center and the Executive Director of the Center for Automotive and Mobility Innovation (CAMI). She also was Director of the Master's programme in Fashion Design and Management and she is vice-director of the Master in Mobility Innovation and Management. Her research has been published in various journals, including the Strategic Management JournalOrganization Science, and Research Policy.










Altre Informazioni

ISBN:

9783030488123

Condizione: Nuovo
Collana: Palgrave Advances in Luxury
Dimensioni: 210 x 148 mm Ø 346 gr
Formato: Brossura
Illustration Notes:IX, 249 p. 3 illus., 1 illus. in color.
Pagine Arabe: 249
Pagine Romane: ix


Dicono di noi