Digitalization In The Luxury Fashion Industry - Cabigiosu Anna | Libro Palgrave Macmillan 07/2020 - HOEPLI.it


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cabigiosu anna - digitalization in the luxury fashion industry

Digitalization in the Luxury Fashion Industry Strategic Branding for Millennial Consumers




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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 07/2020
Edizione: 1st ed. 2020





Trama

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.





Sommario






Autore

Anna Cabigiosu is Associate Professor of Strategy and Innovation Management in the Department of Management at Ca' Foscari University of Venice, Italy, where she is also the Scientific Director of the Innovation, Organization and Strategy (IOS) research center and the Executive Director of the Center for Automotive and Mobility Innovation (CAMI). She also was Director of the Master's programme in Fashion Design and Management and she is vice-director of the Master in Mobility Innovation and Management. Her research has been published in various journals, including the Strategic Management JournalOrganization Science, and Research Policy.







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Altre Informazioni

ISBN:

9783030488093

Condizione: Nuovo
Collana: Palgrave Advances in Luxury
Dimensioni: 210 x 148 mm Ø 467 gr
Formato: Copertina rigida
Illustration Notes:2 Illustrations, black and white
Pagine Arabe: 249
Pagine Romane: ix






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