Digital Signage - Schaeffler Jimmy | Libro Focal Press 05/2008 - HOEPLI.it


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schaeffler jimmy - digital signage

Digital Signage Software, Networks, Advertising, and Displays: A Primer for Understanding the Business




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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

Focal Press

Pubblicazione: 05/2008
Edizione: 1° edizione





Trama

"Digital Signage" gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.
* Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion
* Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry
* Covers business aspects and market conditions




Sommario

1. The Big Picture: An Overview of Digital Signage
2. What is Digital Signage?
3. What's Driving Digital Signage?
4. When And Where To Use Digital Signage?
5. Content
6. Who's Right For Digital Signage?
7. How To Chose Your Digital Signage
8. Business Models
9. International Digital Signage
10. Where and How To Start
11. The Future of Digital Signage




Autore

Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.







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Altre Informazioni

ISBN:

9780240810416

Condizione: Nuovo
Collana: Focal Press
Dimensioni: 9 x 6 in Ø 1.20 lb
Formato: Brossura
Illustration Notes:Illustrated
Pagine Arabe: 296






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