ARGOMENTO: BOOKS > ECONOMIA, MARKETING, FINANZA E MANAGEMENT > ECONOMIA > ECONOMIA INDUSTRIALE

baierl ronny (curatore); behrens judith (curatore); brem alexander (curatore) - digital entrepreneurship

Digital Entrepreneurship Interfaces Between Digital Technologies and Entrepreneurship

Name: Digital Entrepreneurship
Price: 154,83 € EUR
Availability: InStock
Author: Baierl Ronny Curatore Behrens Judith Curatore Brem Alexander Curatore
ISBN: 9783030201371

baierl ronny (curatore); behrens judith (curatore); brem alexander (curatore)

Disponibilità: Normalmente disponibile in 15 giorni

PREZZO
162,98 €

NICEPRICE
154,83 €

SCONTO
5%

Acquista

Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.

Pagabile anche con Carta della cultura giovani e del merito, 18App Bonus Cultura e Carta del Docente

Dettagli

Genere:Libro

Lingua: Inglese

Editore:

Springer

Pubblicazione: 08/2019

Edizione: 2019 1ª

Trama

Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.

This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.

Sommario

Interfaces Between Digital Technologies and Entrepreneurship.- Digital Entrepreneurship and Value Beyond - Why to Not Purely Play Online.- The Role of Innovation and IP in AI-based Business Models.- Digital Absorptive Capacity in Blockchain Start-ups.- Entrepreneurship in a New Digital Industry: The Emergence and Growth of Mobile Health.- Entrepreneurship as an Innovation Driver in an Industrial Ecosystem.- Virtual-Reality as a Digital Learning Tool in Entrepreneurship - How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches.- Effects of Internal Corporate Venturing on the Transformation of Established Companies.- The Internet of Things in a Business Context.

Autore

Prof. Dr. Ronny Baierl is the director of the Center for Interdisciplinary Education at the Dresden University of Applied Sciences (Germany). Prior to this, he worked as a professor for business management at the SRH Hochschule Berlin (Germany) and as head of the Competence Center for Corporate Entrepreneurship at the Institute of Technology Management at the University of St. Gallen (Switzerland). His main areas of research are innovation-oriented corporate management as well as entrepreneurial thinking, decision-making, and action.

Prof. Dr. Judith Behrens is professor at Université Libre de Bruxelles (ULB, Belgium), Solvay Brussels School of Economics and Management. She is also fellow professor at the Entrepreneurship Research Institute, Technische Universität München (Germany). Prof. Behrens conducts studies in the area of corporate entrepreneurship, decision-making and innovation outcomes.

Prof. Dr. Alexander Bremholds the Chair of Technology Management at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU, Germany). Before joining FAU, Prof. Brem was the professor of Technology and Innovation Management and Head of Innovation and Design Engineering at the Mads Clausen Institute at the University of Southern Denmark in Sønderborg (Denmark). His primary research interest is technology and innovation management with a special focus on interdisciplinary links to psychology, marketing, and entrepreneurship.