Communication and Midterm Elections Media, Message, and Mobilization

This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

PART I: THE 2014 ELECTION: ISSUES AND AGENDAS
1. Media, Message, And Mobilization: Political Communication In The 2014 Election Campaigns By Dan Schill And John Allen Hendricks
2. The Cult(Ure) Of Analytics In 2014 By Jessica Baldwin-Philippi
3. The '' ''Documented Voter '' '': Voter Id Messaging In The 2014 Texas Midterm Election Byy Joshua M. Scacco, Regina G. Lawrence, And Ori Tenenboim
4. Common-Sense Protections Or Government Interference In Private Decisions?: Competing Media Frames In The Battle Over Tennessee '' ''s Abortion Amendment By Amy E. Jasperson, Charles Kelley, And Kirby Bennett
5. Political Communication And Affective Polarization In The 2014 Midterm Elections For The U.S. Senate: The Cases Of Iowa, North Carolina, And Georgia By Freddie J. Jennings, Rocío Galarza, And Benjamin R. Warner
PART II: MEDIA COVERAGE AND EFFECTS OF TELEVISION, NEWSPAPERS, AND LATE-NIGHT COMEDY SHOWS IN 2014
6. The 2014 Midterm Elections On Local Television: Frames, Sources And Valence By Daniela V. Dimitrova And Sisi Hu
7.Visual Framing Of 2014 U.S. Senate Campaign: Conflict Bias In News Coverage By Joan L. Conners
8. The Serious Business Of Late-Night Political Humor: Issue Salience In The 2014 Midterm Elections By Jody C Baumgartner And Jonathan S. Morris
PART III: TECHNOLOGY IN THE POLITICAL PROCESS
9. The Influence Of Twitter Posts On Candidate Credibility: The 2014 Michigan Midterms By Terri L. Towner
10. Picturing The Senate Candidates: Image-Building In The Twitterverse By Nicole Smith Dahmen
11. Personalization And Gender: 2014 Gubernatorial Candidates On Social Media By Regina G. Lawrence, Shannon Mcgregor, Arielle Cardona, And Rachel Mourao
PART IV: ADVERTISING IN THE 2014 POLITICAL PROCESS
12. Campaign Advertising In Florida '' ''s 2014 Gubernatorial Election: Candidate Images, Voter Enthusiasm, And Partisanship By David Lynn Painter And Tom Vizcarrondo
13. Midterm Voters: An Investigation Of Information Processing The Heuristic Systematic Processing Model And Of Political Advertisements By Lindsey A. Harvell And Gwen Nisbett
14. Blue Governors In Red States And Red Governors In Blue States By Hyun Jung Yun And Jae Hee Park