home libri books Fumetti ebook dvd top ten sconti 0 Carrello


Torna Indietro

grafmüller leontin karl - co-creation of high-tech products in the b2b domain

Co-Creation of High-Tech Products in the B2B Domain




Disponibilità: Normalmente disponibile in 15 giorni


PREZZO
54,98 €
NICEPRICE
52,23 €
SCONTO
5%



Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.


Pagabile anche con Carta della cultura giovani e del merito, 18App Bonus Cultura e Carta del Docente


Facebook Twitter Aggiungi commento


Spese Gratis

Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 11/2019
Edizione: 1st ed. 2020





Trama

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.





Sommario

Unmasking promising practices for co-creation in the high-tech domain from the provider’s perspective.- Exploring business customers’ value within the co-creation process.- Designing a toolkit for the co-creation of high-tech products, using a design-oriented approach to build an artefact. 




Autore

Leontin Karl Grafmüller received his PhD from the HHL Leipzig Graduate School of Management, where he was affiliated with the Center for Leading Innovation and Cooperation (CLIC) as a research associate of Prof. Dr. Kathrin M. Möslein. His research focuses on co-creation in the B2B high-tech domain.











Altre Informazioni

ISBN:

9783658284114

Condizione: Nuovo
Collana: Markt- und Unternehmensentwicklung Markets and Organisations
Dimensioni: 210 x 148 mm Ø 454 gr
Formato: Brossura
Illustration Notes:XIX, 196 p. 27 illus.
Pagine Arabe: 196
Pagine Romane: xix


Dicono di noi