Bright Modernity Color, Commerce, and Consumer Culture

I. Foundations: Industry and Education.- 1. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries.- 2. Learning to See with Milton Bradley.- II. Gender and Color.- 3. “Real Men Wear Pink?” A Gender History of Color.- 4. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century.- 5. Let’s Go Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color.- III. Ringmasters to the Rainbow: Color Inventions and Visual Culture.- 6. Movies Meet the Rainbow.- 7. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s–1950s.- 8. Life in Color: Life Magazine and the Color Reproduction of Works of Art.- IV. Predicting the Rainbow.- 9. The Color Schemers: American Color Practice in Britain, 1920s–1960s.- 10. Modeurop: Using Color to Unify the European Shoe and Leather Industry.- 11. Who Decides the Color ofthe Season? How the Première Vision Trade Show Changed Fashion Culture.

Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society at the University of Leeds, UK.  Her nine books include several award-winning titles: Imagining Consumers: Design and Innovation from Wedgwood to Corning; Producing Fashion: Commerce, Culture, and Consumers (editor); and The Color Revolution.

Uwe Spiekermann teaches economic and social history at the University of Göttingen. His research interests in German and American history include consumption, retailing, nutrition, and knowledge. He has published extensively, including Decoding Modern Consumer Societies (coeditor) and The Rise of Marketing and Market Research (coeditor).