An Integrated Approach to Communication Theory and Research

This volume provides an overview of communication study,offering theoretical coverage of the broad scope of communication study as well as integrating theory with research.To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

Part I: Studying "Theory" — Doing "Research 1 1 Integrating Theory and Research: Starting With Questions Don W. Stacks & Michael B. Salwen 2 Thinking About Theory Steven H. Chaffee 3 Thinking Quantitatively Michael J. Beatty 4 Thinking Qualitatively: Hermeneutics in Science James A. Anderson Part II: Mass Communication Approaches and Concerns 5 Mass Communication Theory and Research: Concepts and Models Bradley S. Greenberg & Michael B. Salwen 6 Media Gatekeeping Pamela J. Shoemaker & Tim P. Vos 7 The Agenda-Setting Role of the News Media Sebastián Valenzuela & Maxwell McCombs 8 Cultivation Analysis: Research and Practice Nancy Signorielli & Michael Morgan 9 Theories and Methods in Knowledge Gap Research Cecilie Gaziano & Emanuel Gaziano 10 Uses and Gratifications Zizi Papacharissi 11 Spiral of Silence: Communication and Public Opinion as Social Control Charles T. Salmon & Carroll J. Glynn 12 International Communication Robert L. Stevenson 13 Violence and Sex in the Media Jennings Bryant & R. Glenn Cummins 14 Social Science Theories of Traditional and Internet Advertising Shelly Rogers & Esther Thorson Part III: Human Communication Approaches and Concerns 15 Human Communication Theory and Research: Traditions and Models Virginia P. Richmond & James C. McCroskey 16 The Rhetorical Perspective: Doing, Being, Seeing, and Beyond J. David Cisneros, Kristen L. McCauliff, & Vanessa B. Beasely 17 Persuasion Michael D. Miller & Timothy R. Levene 18 Interpersonal Communication Charles R. Berger 19 Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture Mark Hickson, III, Jean Bodon, & Theresa Bodon 20 Intercultural Communication Thomas M. Steinfatt & Diane M. Millette 21 Intrapersonal Communication and Imagined Interaction James M. Honeycutt, Khaled A. Nasser, Christopher M. Mapp, & Joyceia M. Banner 22 Nonverbal Communication Amy S. Ebesu Hubbard & Judee K. Burgoon 23 Small Group Communication Joseph A. Bonito, Gwen M. Wittenbaum, & Randy Y. Hirokawa 24 Watch Your Neighbor Watching You: Applying Concertive Control in ChangingOrganizational Climates Philip K. Tompkins, Yvonne J. Montoya, & Carey B. Candrian Part IV: Integrated Approaches to Communication 25 Internet Communication Marcus Messner & Bruce Garrison 26 Organizational Legitimacy: Lessons Learned from Financial Scandals Marcia Watson DiStaso & Terri A. Scandura 27 Diffusion of Innovations Everett M. Rogers, Arvind Singhal, & Margaret M. Quinlan 28 Credibility Charles C. Self 29 Political Communication Lynda Lee Kaid 30 Public Relations and Integrated Communications Doug Newsom 31 Health Communication Charles Atkin & Kami Silk 32 Feminist Theory and Research Katharine Sarikakis, Ramona R. Rush, Autumn Grubb, & Christina Lane 33 Communication Ethics Donald K. Wright Part V: Future of Theory and Research 34 Communication Theory and Research: The Quest for Increased Credibilityin the Social Sciences Tony Atwater 35 The Future of Communication Theory and Research Harmut B. Mokros & Gustav W. Friedrich About the Authors

Don W. Stacks (Ph.D., University of Florida, 1978) is Professor of Communication and Director of the Public Relations Program at the School of Communication, University of Miami. He is the author of six books on communication topics, a member of the Arthur W. Page Society, and serves as a Trustee or Board member for the Institute for Public Relations, Association for Education in Journalism & Mass Communication, and International Public Relations Association. He has received numerous awards and was recently voted as a Research Fellow by the Eastern Communication Association, as well as the Jackson, Jackson & Wagner Behavioral Science Prize winner and named as a winner of the Provost’s Award for Scholarly Activity. Michael B. Salwen (Ph.D., Michigan State University, 1985) was Professor of Communication at the University of Miami, Coral Gables, FL. His research focused on the social effects of mass communication and international communication. He’s worked as a reporter for several local newspapers in New Jersey and Pennsylvania. He developed a keen interest in the third-person effect and sought to identify and predict the underlying factors of this perceptual process with different mass media issues. He was a prolific scholar, authoring and editing several books, and was an associate editor for Journalism and Mass Communication Quarterly.