The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency. In this third edition, there are several updates and additions including, A detailed update to the 120+ companies outlined in the guide portion of the book A complete rewrite of Chapter 3 to remove the MySpace-centric information and to include newer networks like Google+ Information on how Google and other search engines are giving preferential treatment to blogs and keywords on social networks, as well as information on the changes made to algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer Technology changes and additions like the iPad, Apps, Foursquare, and other geo-targeted networks Mobile marketing and how it is increasing as an accelerated pace Throughout the book are new case studies and company profiles that provide practical examples of how businesses are successfully implementing social media.
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Collana: Wiley Desktop Editions
Dimensioni: 250 x 38 x 150 mm
Edizione: 2012 3ª
Pagine Arabe: 622