The idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was perhaps driven by a public relations crisis, regulatory pressures or the founder's personal passion. The next wave, however, requires different drivers if it is to build a critical mass for corporate responsibility in the business community. <P>"The Next Sustainability Wave" assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies: <P>A compelling business case<BR> A "perfect storm" of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders <P>An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products and services is smartly managed. <P>Emphasizing the importance of how sustainability is presented to corporate leaders-using the right language and avoiding threats to the status quo that provoke habitual corporate defense mechanisms-the book applies effective selling techniques to reposition sustainability strategies as a means to achieving existing corporate ends, rather than as a separate priority to worry about. It sells sustainability as a solution, a business strategy and a catalyst for business transformation. An appendix gives a version of the sustainability business case for small- to medium-level enterprises. <P>Designed for quick reading and reference-right pages furthering the argument, while left pages provide supportmaterials-the book is especially useful for those wanting to convince busy executives and board members. <P>Bob Willard is a leading expert on the business value of corporate sustainability strategies and in the last two years has given over 100 keynote presentations to corporat
Collana: Conscientious Commerce
Dimensioni: 9.00 x 6.25 x 1.00 inch.
Pagine Arabe: 353