Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm.
The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements. * Comprehend SEO’s many intricacies and complexities * Explore the underlying theory and inner workings of search engines * Understand the role of social media, user data, and links * Discover tools to track results and measure success * Recognize how changes to your site can confuse search engines * Learn to build a competent SEO team with defined roles * Glimpse the future of search and the SEO industry
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