SCENARIO PLANNING

Take a moment and think about the future. The next 11 years, to be precise. What do you think will happen on the world stage in the next 11 years that might affect you?  In that time period, a number of trends are going to play out, changing the landscape in dozens of ways - politically, socially, economically. We will have made technological advances. We will have myriad new products to buy.  We will face challenges that are maybe only dimly recognizable as potential problems today. Have you thought about these changes? Are you and your organization ready for them? Scenario planning is a fascinating, yet underutilized, business tool that can be of immense value to a company's strategic planning process. It gives companies a chance to explore how the future could plausibly unfold in several different ways, and helps them visualize the implications that each scenario in this portfolio of possible futures could have on the company's fortunes. It therefore helps decision-makers see opportunities and threats that could emerge a bit beyond their normal planning horizon. Eleven Changes will serves a field guide to the world 11 years from now, written not so much to dazzle the reader with predictions of a Jetsons-type future, but more to pose thoughtful questions about the possible consequences of some current trends.

Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?