home libri books Fumetti ebook dvd top ten sconti 0 Carrello


Torna Indietro

misiura shashi - heritage marketing

Heritage Marketing




Disponibilità: Normalmente disponibile in 10 giorni
A causa di problematiche nell'approvvigionamento legate alla Brexit sono possibili ritardi nelle consegne.


PREZZO
39,98 €
NICEPRICE
37,98 €
SCONTO
5%



Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.


Pagabile anche con Carta della cultura giovani e del merito, 18App Bonus Cultura e Carta del Docente


Facebook Twitter Aggiungi commento


Spese Gratis

Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 11/2005
Edizione: 1° edizione





Trama

Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism
The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is:
* A clear introduction for students and professionals
* Packed with examples and cases from around the world
* The most up to date and comprehensive text of its kind
As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.
* First serious text on a new marketing niche
* Text is underpinned by a rich range of international examples/cases
* Full lecturer support




Sommario

1. Heritage marketing – an introduction 2. Environmental factors 3. Market segmentation and target marketing in the heritage industry 4. The marketing mix and heritage tourism 5. The marketing mix and food and drink heritage 6. Company heritage marketing




Autore

Shashi Misiura










Altre Informazioni

ISBN:

9780750663182

Condizione: Nuovo
Collana: Butterworth-Heinemann
Dimensioni: 9.6666667 x 7.4444444 in Ø 1.25
Formato: Brossura
Illustration Notes:Illustrated
Pagine Arabe: 296


Dicono di noi