Chris Stout and expert contributors draw on their wealth of experience to provide early career and seasoned mental health professionals the knowledge and tools needed to establish a new practice or enhance an already active private practice so it succeeds over the long term. Designed for rapid reading and pick-up-and-put-down use, this reference is packed with personal advice, illustrative case examples, helpful insights and actionable ideas and methods. The book is broken into four sections, covering the following: Section One covers setting up, managing, and marketing your practice from providing advice on selecting the best business structure for your practice, and working more effectively with HMOs, all the way to marketing and growing your business in a variety of ways, from writing a column in your local newspaper, to working with the media, to becoming active in professional organizations. Section Two addresses being a successful healthcare provider in the digital age. Chapters contain information on internet marketing, building your online presence, a vast selection of technological tools and resources to simplify and streamline your job, as well as ethical considerations to be mindful of. Section Three explores creating your Dream Niche Practice. This section describes the ins and outs, as well as pros and cons, of myriad successful niche practice areas, including concierge, weight-management, educational consulting, executive coaching, and sports psychology businesses. Section Four addresses those who have had professional positions, and even been fired from them providing hopeful real-world advice for managing such situations as well as the insight into the benefits they can ultimately provide, even if theyre not initially obvious.
