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deiss ryan; henneberry russ - digital marketing for dummies

Digital Marketing For Dummies

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Dettagli
Genere: Libro
Lingua: Inglese
Pubblicazione: 03/2017

Note Editore
  • Leverage Google® and Facebook® to grow your brand
  • Automate your lead generation, sales and follow–up activities
  • Access downloadable tools that put ideas into action

Marketing has gone digital. Have you?

Businesses used to rely on Yellow Pages, newspaper, and radio ads to drive new leads and customers through their doors. Those days are long gone. Companies today must navigate constantly–changing digital search and social channels such as Google, Facebook, YouTube, and even email and mobile to both acquire and communicate with customers. How can you keep up? Written for marketers and business owners, this book is sure to give you the competitive advantage you need.

Inside

  • Generate free, organic traffic
  • Acquire new leads and customers
  • Craft landing pages that convert
  • Build and monetize your email list
  • Get "social" with your customers
  • Buy online ads like a pro
  • Master search marketing
  • Track and measure key metrics
Autore

Ryan Deiss is Founder/CEO of DigitalMarketer.com. His pioneering digital marketing strategies have been directly responsible for hundreds of millions of dollars in online sales. Russ Henneberry is Director of Editorial at DigitalMarketer.com. His team generates thousands of leads and sales per month by executing "full funnel" content strategies.

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Altre Informazioni
ISBN: 9781119235590
Collana: FOR DUMMIES
Dimensioni: 236 x 18.25 x 187 mm Ø 478 gr
Formato: Brossura
Illustration Notes:illustrations
Pagine Arabe: 360


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