BECOMING A PUBLIC RELATIONS WRITER

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere--from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

This fourth edition has been updated to reflect significant developments in the public relations field, and will include:

• Coverage of online writing and social media
• Enhanced pedagogical features
• A companion website including writing exercises, Power Point slides, and relevant links for students and instructors (www.routledge.com/textbooks/smith)
• Emphasis on "green" business practices

In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

Preface

Part One: Principles of Effective Writing

1. Writing … and What It Means to You

2. Effective Writing

3. Persuasive Communication

4. The Writing Process

Part Two: Public Relations Writing Through Journalistic Media

5. News and the Public Relations Writer

6. News Releases

7. Working with the Media

8. Broadcast Media

9. Organizational Features

10. Advocacy and Opinion

Part Three: Public Relations Writing Through Organizational Media

11. Fliers, Brochures and Web Sites

12. Newsletters and Corporate Reports

13. Direct Mail Appeals

14. Public Relations Advertising

15. Speeches and interviews

Part Four: Pulling It All Together

16. Information Kits

17. Writing for News Conferences

Appendix A: Common Sense Stylebook for Public Relations Writers

Appendix B: Copy Editing

Appendix D: Careers in Public Relations

Appendix D: Professional organizations

Appendix E: Ethical Standards